COMMUNITY & SOCIAL MEDIA BUSINESS
FAMILINK
Connect with your loved ones and community through loops while discovering service providers and maintaining privacy. Profile based web products and community websites involve a great deal of strategic planning and precision execution as the scope of these advanced projects include numerous back-end tools and user features. So when the new online business and social community idea for Familink was presented to our digital agency, we spent a great deal of time concepting a powerful yet seamless user experience for members. The various types of interaction happening on the website meant that our strategists had to consider every single activity a user could do and diligently outline each one. In-depth user flow analysis and defining the needs of each key user group was essential in order to accommodate a wide range of different member types and user behavior. Conversion tactics were just as important as we wanted members to be able to create robust profiles and quickly begin communicating with other members.